Make decisions that make a difference with experimentation.
First Principles speeds up your product development by helping you to truly understand what your customers value.
We’re trusted by the world’s leading companies.
We’re different.
We stand out so you can.
We’re the experts in experimentation.
We don’t pretend to do anything else; we just focus on doing one thing breathtakingly well.
And that thing is saving you time and money.
We do this using the principles of experimentation.
This is the same method that has been adopted by the world’s market-leading brands.
We are the only consultants in Australia that specialise in experimentation.
Precision decisions.
Research shows that 85% of new product launches fail.
It’s no wonder decision making is a nerve-wracking experience.
Good decision makers get promoted. Your decisions can define your career.
It’s that simple.
Experimentation is the least risky way to make decisions, and will fill you with confidence:
Experiments get you the right data to make important strategic decisions
You can make better quality decisions
Your decision making will enhance your career
We are here to help you defy the odds.
Unlevel the playing field.
01
Cheaper
Understand which ideas you should pursue earlier. Make better business investments by not spending millions developing products that customers don’t want.
02
Faster
Learn about your customer behaviours and preferences faster. Decrease your time to market by understanding your customers more deeply.
03
Less risk
New products are tested and developed in-market with customers. You know how your new product will perform prior to launch.
04
Confidently
Have more confidence that you’re on the right path so that you can deliver more of your projects successfully.
Discover the right data to make key strategic decisions.
Know your next move.
60% of successful new product launches change their plans along the way.
Your strategy is just a prediction about what may work. You never can really know.
You must open your eyes to possibility, and experimentation helps you to do just that.
Data is a paint brush. It helps you to paint a picture.
We help you to develop the strongest strategy possible, by gathering evidence of what works, and doesn’t work:
Experimentation allows you to test strategies quickly and cheaply
Sharpens your strategies based on learnings and insights from customers
Connect the dots between risk and capital investments faster
Discover the right path to achieve your goals.
Understand your customers better.
Studies suggest that up to 70% of companies don’t speak to their customers regularly.
This means that they are guessing what their customers want.
So, there is more than likely a disconnect between what is being sold and what people want to buy.
Market leading companies deeply understand what their customers value.
Get closer to your customers than ever before.
It’s important to invest in knowing your customers better.
We can help you do just this:
Experimentation tests your hypotheses with customers faster
Lets you better understand customer values, preferences and behaviours
Saves time and money by not investing in things customers don’t want
Deliver projects successfully.
Learn faster. Better decisions.
How we help.
You’ve got lots of ideas, you want to innovate better and you’re after explosive growth. Sound right?
If you’re ready to start learning from your customers faster, so that you can make more confident product decisions, select one of the below options.
01
Proposition testing
We work with you to help you test your ideas. Experimentation speeds up your product development process and decreases risk. Understand what works, and what doesn’t, faster.
02
Training & development
Your old ways of working don’t cut it anymore. Unleash the power of experimentation in your business by coaching your teams how to learn faster, making evidence based decisions.
03
Experimentation programs
Experimentation is a game-changer. Establish a competitive advantage for your business with a dedicated experimentation capability. Courageous leaders, lead the market.
What they're saying.
I consider Gavin to be one of the thought leaders in product development in Australia. His knowledge of experimentation is impressive.
Gavin’s skills and expertise were pivotal in establishing and scaling the experimentation program at AGL Energy. In three months, he built the program, relationships and structures to drive cultural change and embed a fast, low-cost, iterative product development model for the business. The program has been running for more than two years and I believe is one of the largest and most successful in enterprise Australia.
— General Manager Emerging Products | AGL Energy
Gavin established the experimentation program and operating model for AGL Energy Emerging Products which is now a scaled successful experimentation program providing AGL with a market leading competitive advantage.
The experimentation program now runs hundreds and hundreds of experiments every year, and this work has been instrumental in AGL developing award-winning products that solve emerging customer needs.
Gavin’s work in elevating the role that customer data plays in business decision making has significantly reduced market risk for new product development and saved large investments in IT development costs due to stopping scaled execution of bad ideas. He brought clarity of thought and strategic oversight to every business problem and was instrumental in shifting the mindset of the people he worked with to think about product development and customer needs in a different way.
— Innovation Manager | AGL Energy
