Experimentation Program Operations
Hands on support for running and managing your experimentation program
Experimentation Program Operation is a hands-on consulting service designed for organisations that have the vision and ambition to run a high-performance experimentation program - but need additional support in the day-to-day execution.
Through this service, we embed ourselves with your in-house teams to manage and support the operational aspects of experimentation.
From strategic alignment, customer research, opportunity prioritisation, stakeholder engagement and coordination, QA, documentation, reporting, and everything in between - we help you implement leading industry practice so you can maximise impact of your program.
This service is ideal for businesses that:
Have an experimentation program but lack resources or experience to run it efficiently
Are scaling up their experimentation efforts and need operational support
Want to ensure consistency, quality, and momentum across experiment delivery
The edge you need to experiment with confidence
With day-to-day support embedded into your team, you’ll gain the operational firepower to run a high-performance experimentation program - without the overhead or stress. Here’s what you can expect:
1.
Generate sustained experimentation momentum without overloading internal teams.
Momentum without the burnout
4.
2.
Industry leading practices, rigorous test planning and design, coupled with consistent documentation, reporting and communications.
High level of quality and consistency
5.
3.
Reduce friction and bottlenecks to accelerate the pace at which you move from idea to insights.
Faster time to customer value and growth
Get extra hands (and brains) without needing to increase headcount or onboard new full-time employees.
Capacity without the need for hiring
Rely on a seasoned experimentation partner who understands what good looks like and how to get there.
Confidence in experiment delivery
Seamless integration. Immediate impact. Sustained momentum.
From day one, we integrate with your team to remove friction, create structure, and drive momentum. Here's how the process works:
1
Discovery & onboarding
We get to know your team, tools, workflows, and goals. Together, we define a rhythm that suits your needs—daily, weekly, or sprint-based collaboration.
2
We act as an extension of your team, helping to:
Stay aligned to business strategy, goals and objectives
Facilitate targeted qualitative and quantitative research
Identify and prioritise strategic opportunities for experimentation
Ideate and prioritise experiment ideas
Manage the experimentation backlog
Coordinate across experiment planning, design and execution
Track and report on progress and program impact
Lead experiment standups and check-ins
Support business communications and stakeholder engagement
Embedded support
3
Optimisation of workflows
We identify and implement operational improvements—tightening up your processes and workflows, refining experiment design or preparing engaging communications for cut through
4
Recommendations and transition plan highlight the key activities and sequencing of events for your organisation to reach their target experimentation model.
Retros & strategic reviews
Experiments that make a difference.
Strategic experimentation addresses specific business goals by deliberately designing and running experiments that are aligned with a company’s most important objectives—whether that’s increasing revenue, improving customer retention or enhancing product usability. Rather than testing ideas in isolation or randomly, strategic experimentation is grounded in a clear understanding of the business context, prioritising initiatives that have the potential to drive meaningful impact. It turns experimentation into a proactive, decision-making tool that supports strategic planning and resource allocation, enabling teams to learn quickly, reduce uncertainty, and invest in what works.
The best experiments don’t just test ideas—they move the needle. They drive measurable business performance and elevate the customer experience.
A high-impact experimentation program doesn’t operate in a silo. It’s deeply connected to your organisation’s mission and strategic goals. Every experiment flows from this foundation, ensuring that what you test truly matters.
It starts with understanding your customers. Through rigorous qualitative and quantitative research, you uncover real problems, pain points, and unmet needs. These insights reveal your most valuable strategic opportunities—the ones where solving a customer problem also creates business value.
But not all opportunities are created equal. That’s why prioritisation is key. Focus your efforts where experimentation can create the biggest impact—for your business and your customers.
Next comes ideation: generating innovative solutions to address those top-priority opportunities. From these solutions, you craft strong, evidence-based hypotheses.
Then comes the real work: designing, running, and analysing experiments that test those hypotheses. Each experiment becomes a vehicle for learning—validating what works, and just as importantly, what doesn’t.
The insights you gain don’t just sit in a report. They feed back into your strategic decision-making—refining goals, sharpening plans, and guiding future initiatives. It’s a virtuous cycle of learning and growth, turning experimentation into a true competitive advantage.
Real results, less stress.
Need support?
Say goodbye to bottlenecks and friction in your experimentation program.
Book a call to understand how you can unlock experimentation momentum and deliver more value.
