Proposition Testing
Decisive Decisions.
Testing is smart.
It makes hard decisions easy.
It supports your innovation and ideas.
We believe in bravery, but we also believe in minimising risk.
Defying the odds is our specialty.
Speed is good.
Experimentation doesn’t slow you down, it actually speeds things up.
We design and run experiments to understand what your customers value, their behaviours, and their preferences.
Our approach helps you to figure out earlier what will work, and what won’t based on what your customers are craving.
This saves you time, money and the feeling of rejection.
Ideas welcome.
You don’t need help coming up with ideas. You need help testing your ideas.
First Principles has executed thousands of experiments, at all levels of the sales funnel.
We can help you test many types of propositions:
• New innovations & growth opportunities
• New products and services
• New customer experiences
• Tactical product offers
• New product features
• Pricing and plans
• Customer retention and engagement programs
• Customer loyalty programs
• Marketing campaigns
• Customer acquisition
If you can dream it, we can test it.
Testing propositions using experimentation.
We bring rigour to everything we do. Disciple and structure are our secret weapon.
What we deliver.
We deliver measurable results that will transform the way you approach innovation.
We will:
Deliver more of your projects successfully
Significantly decrease the risk of launching new products or services
Save you time and money
How we do it:
Get you the right data to make important strategic decisions
Obtain clarity on what your customers value and their preferences
Allow you to test your strategies quickly and cheaply
Sharpen your strategies based on insights from customers
Connect the dots between risk and capital investments
Enable you to make better decisions, faster
Provide you with more confidence you’re making the right decisions
Allow you to understand if you’re on the right track
